The Pitfalls of Over-Personalization with CX
By Keith Kirkpatrick December 28, 2021
From a CX perspective, organizations can address personalization & optimization through a variety of approaches. These can range from using very little personalized data, such as simply capturing anonymized browsing data of all users to...
Read MoreMastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald’s Cutting-Edge Personalization Platform
- December 21, 2021
PURCHASE, N.Y. & CHICAGO--(BUSINESS WIRE)--Mastercard (NYSE: MA) and McDonald’s (NYSE: MCD) today announced an agreement for Mastercard to acquire McDonald’s state-of-the-art personalization platform and decision engine company, Dynamic...
Read MoreFormation Survey: Continuous, Data-Driven Personalization Is Critical to Next Phase of Shopper Loyalty
- December 16, 2021
SAN FRANCISCO--(BUSINESS WIRE)--The pandemic has accelerated the evolution of American shopping habits—and the expectation around loyalty programs—according to new survey data released today from Formation, the pioneer in machine...
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Dynamic Yield Report Finds Significant Advances This Year in Personalization
By Alex Gaw December 16, 2021
A new report on how companies are tailoring CX in their business strategies confirms the preeminence of personalization with the highest-ever level of adoption of the practice among companies this year, carrying significant implications for the...
Read MoreMastek Partners With Lytics for Customer Data Activation and Personalization
- December 16, 2021
DALLAS, Dec. 16, 2021 (GLOBE NEWSWIRE) -- Mastek Inc. is partnering with Lytics to enable D2X (Direct to Stakeholder) transformation for their mutual clients. This partnership will help customers realize omnichannel D2X communications or...
Read MoreDynamic Yield Research Finds Pandemic has Propelled Significant Advancements in Personalization
- December 14, 2021
[New York, December 14, 2021] Dynamic Yield, the Experience Optimization platform, today announced the results of its fourth annual report on the State of Personalization Maturity, exposing greater levels of adoption than in recent years,...
Read MoreREI Co-Op Makes Waves at the 2021 Algonomy Customer Awards 2021, Wins the Pinnacle of Personalization Award
- November 17, 2021
San Francisco and Bengaluru – November 17, 2021 – Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced REI Co-op, a specialty outdoor retailer, as the winner of the Pinnacle of...
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Personalization Is Important, but Marketers Face Many Obstacles
- By Alex Gaw November 16, 2021
Personalization may be important for companies to achieve increased revenue and enhanced CX, but marketers for global retail brands are frustrated by multiple challenges in their efforts to implement the desired trait. The finding is contained...
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B2B Personalization for CX Vendors
- By Keith Kirkpatrick November 16, 2021
One of the key strategies used by business-to-consumer (B2C) companies to improve CX is to personalize each interaction. By capturing and using customer journey data, companies can provide a more personalized experience across marketing, sales, and...
Read MoreNew Look Selects Kibo Personalization to Expand Testing Into Mobile and Create Unified Customer Experiences Across Channels
- November 10, 2021
DALLAS--(BUSINESS WIRE)--Kibo, the leader in unified commerce, today announced that global fashion retailer New Look has selected Kibo Personalization to scale its testing and personalisation programme. New Look is planning to implement a...
Read MorePega Announces Collaboration with Google Cloud to Improve Personalization in Healthcare
- November 3, 2021
CAMBRIDGE, Mass. – November 3, 2021 – Pegasystems Inc. (NASDAQ: PEGA) today announced a collaboration with Google Cloud that will help improve experiences in healthcare with better data insights and personalization. This partnership...
Read MoreSimon Data Deepens Its Data-Driven Personalization With Advanced Cross Channel Marketing Platform
- October 28, 2021
NEW YORK, NY / ACCESSWIRE / October 28, 2021 / Simon Data, a leading data-driven marketing platform, today announced the launch of two new products and a major expansion of its industry-leading CDP product to help digitally native and...
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