Twilio’s CustomerAI Technology Enables One-to-One Customer Engagement
By Keith Kirkpatrick June 8, 2023
The News: Customer engagement platform Twilio this week announced CustomerAI, its technology that leverages the combined power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement...
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Salesforce Unveils Marketing GPT & Commerce GPT for End-to-End Personalization
- By Keith Kirkpatrick June 7, 2023
The News: Salesforce announced on June 7 at Connections its latest generative AI product offerings, Marketing GPT and Commerce GPT. The two products combine generative AI technology with trusted, real-time data from Data Cloud,...
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Booking a Trip? The Digital Experience Matters
By Sherril Hanson May 30, 2023
The News: Digital experience analytics provider Glassbox released research demonstrating how small friction points will cause customers to walk away from a brand’s digital experience and move on to a different one. According to the research,...
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Personalization and Deep Understanding Need to Be at the Heart of Patient Experience
- By Sherril Hanson May 25, 2023
Dr. Adrienne Boissy, Chief Medical Officer, Qualtrics The field of experience management covers not just customer and employee experience, but other categories that are not quite the same as being labeled a “customer” or “consumer,” such...
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Developing Enhanced Experiences and Services to Retain Luxury Customers
- By Keith Kirkpatrick May 24, 2023
The News: The Luxury Institute issued a white paper in April 2023 focused on the myths surrounding the definition of luxury and high-net worth (HNW) and ultra-high-net worth (UHNW) customers. The myths revolved around the commonly held beliefs...
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Delta Airlines Rolling Out Personalized Digital Experience for Mobile Devices
- By Sherril Hanson May 19, 2023
The News: First announced at CES 2023, Delta Sync has started rolling out on domestic mainline flights equipped with free Wi-Fi by T-Mobile. Described as a platform that serves up personalized content, access, and offers, passengers use their...
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Data Flexibility Drives Customer Targeting, Insights for The Washington Post
- By Keith Kirkpatrick May 18, 2023
The News: Customer data platform (CDP) vendor ActionIQ released the results of its two-year engagement with The Washington Post, which helped drive business growth and a more holistic reader experience by increasing data flexibility and...
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Creative Virtual Using Vectorization to Limit ChatGPT Hallucination
- By Keith Kirkpatrick May 3, 2023
Large language models (LLM) and generative AI technologies are the latest must-have technologies that vendors are incorporating into CX platforms and underlying tools. Since the general availability of OpenAI’s ChatGPT late last year, the CX...
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Improving Personalization and Convenience Via Next-Best Action Support
- By Keith Kirkpatrick April 19, 2023
Providing a personalized experience has become table stakes for both B2C and B2B organizations. According to a McKinsey report, more than 70% of customers expect a personalized experience, and companies that excel at personalization generate 40%...
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Navigating to a Better CX Via Inclusive Wayfinding Technology
- By Keith Kirkpatrick April 14, 2023
In public and commercial spaces, wayfinding tools are an essential part of delivering a great customer experience. As anyone who has tried to navigate an unfamiliar transit system, large public building, or shopping mall knows, challenges with...
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Customer Engagement Can Drive Revenue Growth and Support Financial Goals
- By Sherril Hanson April 5, 2023
Even with challenging economic conditions, new Twilio research shows that companies that invested in customer engagement reaped rewards, with 80% meeting financial goals. Data from Twilio’s fourth annual State of Customer Engagement...
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New Research from MessageGears, Qualtrics, Amdocs, Nosto, and LivePerson
By Alex Gaw March 7, 2023
MessageGears: Consumers Want Fewer but More Personalized Marketing Messages Consumers are annoyed when brands inundate them with messages that do not reflect their interests, and they are far more likely to engage with brands that recognize them...
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