Data Flexibility Drives Customer Targeting, Insights for The Washington Post
By Keith Kirkpatrick May 18, 2023
The News: Customer data platform (CDP) vendor ActionIQ released the results of its two-year engagement with The Washington Post, which helped drive business growth and a more holistic reader experience by increasing data flexibility and...
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Tealium Unveils Consent Integrations for Integration with Market-Leading CMPs
By Alex Gaw May 1, 2023
Tealium, a provider of a customer data platform (CDP) and data orchestration tools, has launched a new feature called Consent Integrations for Tealium iQ (TiQ), the company’s tag management solution. Offering plug-and-play integration...
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CDP Updates: Kore.ai, Lotame, Lytics, mParticle, Simon Data, and The Trade Desk
By Sherril Hanson January 27, 2023
Conversational AI Provider Kore.ai partners with mParticle Kore.ai and mParticle, announced a partnership to provide an AI-first natural language processing (NLP)-based search engine and intelligent chatbots to personalize retail shopping...
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New Research from Treasure Data, Neustar, Emplifi, Gartner, and Acxiom
- By Alex Gaw January 18, 2023
Treasure Data: CDPs No Longer a Luxury But a Martech Staple Customer data platforms (CDPs) have evolved from being an emerging technology to becoming the centerpiece of the martech stack, demonstrating the maturation of the technology from...
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Customer Data Platform News from Acquia, Tealium, Meiro, and Appier
- By Alex Gaw January 10, 2023
Acquia Launches CDP Enhancements Acquia, the open digital experience company, has introduced enhancements to its customer data platform (CDP) that strengthen the product’s central role in composable customer data strategies. The...
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CX Innovators: Heidi Bullock, Tealium
By Clint Wheelock December 14, 2022
Tealium is a global provider of customer data platforms (CDPs), supporting over 850 enterprise customers in more than 30 countries around the world. Originally established in 2008 and headquartered in San Diego, the company has grown to more than...
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Customer Data Platforms News from Lytics, mParticle, Treasure Data, and Twilio
- By Sherril Hanson November 21, 2022
D4t4 Solutions Introduces Celebrus CDI for Salesforce Celebrus CDI for Salesforce, a Customer Data Integration (CDI) application on Salesforce AppExchange, has been launched by D4t4 Solutions. Data can be sent to customers’ Salesforce...
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Product and Partnership Announcements from mParticle, Oracle, Ikue, and Tealium
- By Sherril Hanson October 25, 2022
The CX technology stack is composed of a variety of solutions that support and create an optimal customer experience. Source: Dash Research Customer data platforms (CDPs) and analytics are a key segment, helping organizations understand how...
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Leveraging CDPs to Turn Customer Data into Action
- By Keith Kirkpatrick September 19, 2022
Customer data platforms (CDPs) are software applications that are designed to consolidate and manage customer data across all touchpoints to provide a unified view of the customer and their entire journey. They are designed to help organizations...
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CDP Provider Amperity Opens New Australian Office
- By Alex Gaw August 31, 2022
Amperity, the Seattle-based customer data platform (CDP) provider for enterprise consumer brands, is expanding in the Asia-Pacific (APAC) market with the opening of a new office in Australia. Billy Loizou, the company’s area vice...
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New CX Research from Zeta Global, LiveVox, Gartner, Confluent, and Precisely
- By Alex Gaw May 25, 2022
Of the five new research reports profiled in this roundup, three focus on what is not being done correctly by new technologies or approaches today. The objects of contention include customer data platforms, artificial intelligence (AI) and its...
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Oracle Adds Customer Data Platform Functionality to Oracle Service
- By Alex Gaw May 20, 2022
Oracle recently announced an update to Oracle Service with new functionality that embeds data from Oracle Unity Customer Data Platform (CDP). The two CX apps are components of Oracle Fusion Cloud CX, and together they leverage artificial...
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