Frontier Airlines Eliminates Live Agent Customer Support
By Keith Kirkpatrick November 29, 2022
By Many companies have tried to shift the bulk of their customer support operations to digital channels to allow live agents to handle only the most complex or critical calls. But as the busy travel season shifted into high gear, Frontier Airlines...
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SugarCRM: Provide a Great CX to Drive Sales and Retention
- By Keith Kirkpatrick November 15, 2022
For many CX software vendors, their unique selling propositions often revolve around the feature sets and technical functions of their applications or platforms. In CX, many of these features are focused on providing greater automation, smoother...
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Applying Survival Lessons Learned from the Movie Theater Industry
- By Keith Kirkpatrick November 2, 2022
The movie theater industry has been impacted greatly over the past several years by the confluence of multiple factors that were largely out of the control of operators. First, home theater technology has been improving over time, with the...
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Managing Menu Hacks to Ensure Efficiency and Good CX
- By Keith Kirkpatrick November 1, 2022
One of the key differentiators being used by fast food restaurants is the ability to customize orders, beyond simply asking for additional condiments. ”Menu hacks” like ordering items not on the menu, finding better deals by ordering a base...
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Background Noise Elimination a Key to Ensuring Good Interactions Through Voice
- By Keith Kirkpatrick October 21, 2022
It is no secret that customers and the companies with which they do business have shifted to digital channels to handle many interactions. In addition to being more convenient for both customers (chat, messaging apps, and social media interactions...
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Customer Authentication – Efficiency Is Important to Ensuring a Good Experience
- By Keith Kirkpatrick October 17, 2022
One of the key issues that still plagues customer-facing organizations is the account authentication process; essentially, making sure that the person contacting customer support with an issue is either the account owner, or an authorized user....
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Creating Compelling Customer Experiences to Entice People to Attend In-Person Events
- By Keith Kirkpatrick October 13, 2022
Last week, the New York Mets, winners of 101 games during the regular MLB season, hosted all three games of the National League Wild Card Series against the San Diego Padres. While the Mets were able to sell out Games 1 and 2, Game 3’s announced...
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Using CX as a Strategy for Managing Economic Downturns
- By Keith Kirkpatrick October 12, 2022
It is no secret that the economy has made life difficult for companies and their customers. Rising prices due to inflation, a challenging interest rate environment, and near-daily predictions of a full-on recession have done little to instill...
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Providing Real-Time Feedback to Improve CX
- By Keith Kirkpatrick October 5, 2022
One of the biggest challenges faced by telecommunications companies is providing a good experience throughout the entire customer journey. However, friction that occurs during that journey, from the initial product research phase to the purchase...
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Using Pricing Strategies to Influence CX
- By Keith Kirkpatrick October 5, 2022
One of the most basic elements of a customer’s experience with a product or service is its price. Although other factors come into play (how customers are treated, ease of use, and their overall service experience), the bottom line remains a key...
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Leveraging CDPs to Turn Customer Data into Action
- By Keith Kirkpatrick September 19, 2022
Customer data platforms (CDPs) are software applications that are designed to consolidate and manage customer data across all touchpoints to provide a unified view of the customer and their entire journey. They are designed to help organizations...
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How Social Listening Can Improve CX
- By Keith Kirkpatrick September 19, 2022
Capturing customer feedback through surveys can be extremely useful, particularly when detailed information is provided immediately after an interaction has taken place. But many insights and details about a product, service or brand may not...
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Mitigating Product Design Issues with CX
- By Keith Kirkpatrick September 16, 2022
In an ideal world, a company’s products and services would be designed with feature sets, usability, and functionality tuned to each individual customer’s bespoke preferences and needs. Such a business model is neither economical nor practical,...
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Reducing Negative Peaks to Improve CX
- By Keith Kirkpatrick September 13, 2022
The “Peak-End Rule,” which is based on research conducted by Daniel Kahneman and Barbara Frederickson, posits that humans assign a greater level of weight or importance to the most intense positive or negative moments, or peaks, during an...
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Managing Customer Complaints Effectively and Efficiently
- By Keith Kirkpatrick September 12, 2022
Even when an organization has taken a proactive and thoughtful approach to delivering an excellent experience, there are bound to be customer complaints. These complaints can be centered on the failure of a product or service to live up to the...
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Improving CX Via Captive Portals
- By Keith Kirkpatrick September 6, 2022
Wi-Fi hotspots have become de rigueur for many retail establishments, restaurants, and other locations. By offering complimentary access to the internet to in-person patrons using their mobile devices, companies are offering an added technological...
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