Customer Data Platforms News from Lytics, mParticle, Treasure Data, and Twilio
By Sherril Hanson November 21, 2022
By D4t4 Solutions Introduces Celebrus CDI for Salesforce Celebrus CDI for Salesforce, a Customer Data Integration (CDI) application on Salesforce AppExchange, has been launched by D4t4 Solutions. Data can be sent to customers’ Salesforce...
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Product and Partnership Announcements from mParticle, Oracle, Ikue, and Tealium
- By Sherril Hanson October 25, 2022
The CX technology stack is composed of a variety of solutions that support and create an optimal customer experience. Source: Dash Research Customer data platforms (CDPs) and analytics are a key segment, helping organizations understand how...
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Leveraging CDPs to Turn Customer Data into Action
- By Keith Kirkpatrick September 19, 2022
By Customer data platforms (CDPs) are software applications that are designed to consolidate and manage customer data across all touchpoints to provide a unified view of the customer and their entire journey. They are designed to help organizations...
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CDP Provider Amperity Opens New Australian Office
- By Alex Gaw August 31, 2022
By Amperity, the Seattle-based customer data platform (CDP) provider for enterprise consumer brands, is expanding in the Asia-Pacific (APAC) market with the opening of a new office in Australia. Billy Loizou, the company’s area vice...
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Demystifying the CX Technology Stack
- By Keith Kirkpatrick August 22, 2022
The planning and implementation of a coherent and unified strategy for improving the CX of an organization usually requires a full understanding of the types of customers served, their needs and desires, how they purchase products and services, and...
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New CX Research from Zeta Global, LiveVox, Gartner, Confluent, and Precisely
- By Alex Gaw May 25, 2022
Of the five new research reports profiled in this roundup, three focus on what is not being done correctly by new technologies or approaches today. The objects of contention include customer data platforms, artificial intelligence (AI) and its...
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Oracle Adds Customer Data Platform Functionality to Oracle Service
- By Alex Gaw May 20, 2022
Oracle recently announced an update to Oracle Service with new functionality that embeds data from Oracle Unity Customer Data Platform (CDP). The two CX apps are components of Oracle Fusion Cloud CX, and together they leverage artificial...
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New Customer Wins for Five9, ActionIQ, Vonage, Qualtrics, and Medallia
- By Alex Gaw May 10, 2022
The biggest win in this new roundup of customer success stories is the deal that Five9 secured with a yet unidentified global health conglomerate, reportedly worth some $40 million yearly. But the four other successful partnerships highlighted in...
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Travel & Hospitality CX Announcements by Cendyn, mParticle, Spitch.ai, and Amadeus
- By Sherril Hanson April 12, 2022
The use of clean, relevant, and accurate data is critical to all aspects of providing great CX. In the travel & hospitality sector, as in others, this data can be used to provide a more personalized engagement with a brand. Well-managed data...
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M&A and Funding: Leapsome, Level AI, Alliants, AmplifAI, and Optimove
- By Alex Gaw April 4, 2022
In this roundup, Leapsome and Level AI lead a group of four CX-oriented providers in raising fresh capital, together bringing in a total of $80 million in funding rounds; Alliants and AmplifAI are the two other recent recipients of new investments....
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Insider, Cross-Channel CX Platform Provider, Earns Unicorn Status
- By Alex Gaw March 11, 2022
Insider, the provider of a cross-channel CX platform based in Singapore, announced on March 7 that it had achieved unicorn status after obtaining $121 million in Series D funding. The company now carries a valuation of $1.2 billion. The funding...
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Companies Seek Out CX Expertise for All Things Customer
- By Alex Gaw February 21, 2022
As the stories in this roundup piece suggest, the search for good CX is perpetual because the quest for excellence never ends. But while providing good CX takes many forms, the centerpiece of those efforts remains invariably unchanged. The...
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