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Amdocs From the Show Floor: MWC 2023

Interview with Smadar Kirstein, Director of Product Marketing, Digital Experience at Amdocs

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In this edition of Dash Network From the Show Floor at Mobile World Congress 2023, Clint Wheelock is joined by Smadar Kirstein, Director of Product Marketing, Digital Experience at Amdocs for a conversation about key challenges and opportunities facing operators as they design and implement digital transformation initiatives. The interview was held just after Amdocs announced a major partnership with Microsoft to launch its new Customer Engagement Platform optimized for the needs of communications service providers.  

The conversation with Smadar covered the following subjects:

  • Challenges operators still face when planning and executing their digital transformation initiatives
  • Reasons why there are still still barriers for companies to migrate their mission-critical systems to the cloud, along with common concerns Amdocs hears from its CSP customers in this area
  • How 5G affects the customer experience for operators, and how Amdocs is helping operators unlock the full potential of 5G
  • How Amdocs is using AI to improve personalization and optimization of customer service
  • Some of the ways Amdocs is helping companies overcome their operational challenges and achieve their business goals
  • A few things Amdocs would like operators to know about the potential to take their CX to the next level in the next 2-3 years

More details about Amdocs’ and Microsoft’s Customer Engagement Platform is here on Dash Network, and we also recently covered some of Amdocs’ recent customer wins with three CSPs and a bank here. You can view the video of our MWC 2023 interview here:


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