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CX surveys and research studies

New Research from Zendesk, SML RFID, Incisiv and Toshiba, FullStory, and Cornerstone

Several new CX-related research studies have been published on immersive CX, retail innovation and inventory challenges, and other key topics.

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QuestionPro Workforce DEI study

Research on Diversity, Equity, and Inclusion Shows Room for Improvement

QuestionPro Workforce president Sanja Licina discusses key findings from the company's recent study on diversity, equity, and inclusion.

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Customer data platform (CDP) product launches, partnerships, and research studies

CDP Updates:, Lotame, Lytics, mParticle, Simon Data, and The Trade Desk

Conversational AI Provider partners with mParticle and mParticle, announced a partnership to provide an AI-first natural language processing (NLP)-based search engine and intelligent chatbots to personalize retail shopping...

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Healthcare employee experience and patient experience

Healthcare Workers Struggle With EX; Patient Experience Lags

Subpar healthcare employee experience (EX) is having a dampening effect on the quality of patient experience (PX), according to a new Qualtrics study.

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Hospitality tech consumer research studies

CX Implications of Hospitality Tech Study Data

Hospitality Technology has released a Lodging Technology Study, as well as a Customer Engagement Study with data pointing to particular areas of focus for customer experience. Some of the findings coincide well with the market drivers of CX in...

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Customer Data Platform surveys and research studies

New Research from Treasure Data, Neustar, Emplifi, Gartner, and Acxiom

Treasure Data: CDPs No Longer a Luxury But a Martech Staple Customer data platforms (CDPs) have evolved from being an emerging technology to becoming the centerpiece of the martech stack, demonstrating the maturation of the technology from...

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Employee experience surveys and research studies

EX-Related Research from isolved, Reward Gateway, UKG, and WTW

isolved Survey Data Points to Job Security Concerns and Ongoing Recruiting and Retention Challenges isolved’s year-end survey, Pause, Pivot or Plan: HR Trends of 2023, shows that some of the pain points from last year, such as retention and...

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CX surveys and case studies

New Research from Info-Tech, ActiveCampaign, Qualtrics, Talkdesk, and EY

Info-Tech: IT Service Desks Should Focus on Customer Feedback Global IT advisory firm Info-Tech Research Group has published a new industry research blueprint to help IT service desks provide greater customer satisfaction. Rather than relying on...

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Qualtrics Government EX CX

Research from Qualtrics Shows Government Agencies Struggle with CX, EX Issues

Dr. Sydney Heimbrock, Chief Industry Advisor for Government, Qualtrics Qualtrics recently published the 2023 Government Experience Trends Report, which shows that government leaders are struggling to understand the gap between expectations and...

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Digital infrastructure for CX

Fewer Than 1 in 7 Marketers Possess Digital Infrastructure Needed to
Develop Hybrid CX

Not many companies have succeeded in the digital transformation necessary to achieve successful hybrid CX, and fewer than 1 in 7 marketers say they have a digital infrastructure to deliver mature hybrid models, according to a new study from the CMO...

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Layoff anxiety

Layoffs Are Taking a Toll on Employee Wellbeing

Another day, another set of research data pointing to the sub-optimal state of employee experience (EX). The Workforce Institute at UKG recently released data that said nearly half of employees worldwide (46%), including one-third of C-level...

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Employee experience surveys and research studies

EX Research from Achievers, Aon, Mercer Marsh Benefits, REBA, Sage, and Workhuman

HR Leaders Look Toward Increasing Productivity as Recession Fear Looms A new report from Achievers Workforce Institute shows that HR leaders are worried about a coming recession, and increasing productivity tops their list of objectives. The...

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Latest Research

Employee Experience

Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies

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CX in the Healthcare Industry

Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts

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CX Market Forecasts

Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience

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Customer Insights & Feedback

Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies

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