For the fourth edition of Tealium’s State of the CDP 2023 report, through an independent firm, they surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding times, especially with global tightening of the collective purse strings. The data shows that CDPs are helping companies navigate economic or industry challenges, recession-proof the organization, and unlock new opportunities by breaking down internal silos and streamlining customer communications.
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Latest Research
Employee Experience
Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies
CX in the Healthcare Industry
Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts
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Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience
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CX Innovator Series Report
The CX Innovator Series Report is an invaluable free resource for Customer Experience leaders and professionals who oversee CX initiatives.
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Amdocs From the Show Floor: MWC 2023
In this edition of Dash Network From the Show Floor at Mobile World Congress 2023, Clint Wheelock is joined by Smadar Kirstein, Director of Product Marketing, Digital Experience at Amdocs for a conversation about key challenges and…
Read MoreState of the CDP
For the fourth edition of Tealium’s State of the CDP 2023 report, through an independent firm, they surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data Platforms (CDPs) have…
Read MoreIn Data We Trust
71% of PwC’s “Complexity of Trust” study respondents said they would buy less from a business that lost their trust. Out of that, 73% said they would spend significantly less. Privacy is now a top consideration and focus for organizations….
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Zoho’s ‘Center of Gravity’ Helps Streamline Employee-Technology Interactions and Improve EX
By Sherril Hanson March 22, 2023
Software suite provider Zoho recently launched Trident, a new unified communications platform, in addition to several other technology enhancements which fall under its Zoho Workplace office platform. Combined, these additions are aimed at creating…
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Customer Wins for Amperity, Medallia, ASAPP, RetailNext, and NICE
By Alex Gaw March 21, 2023
Amperity Helps Design Collective MillerKnoll Deliver Consistent, Personalized CX Amperity, the Seattle-based enterprise customer data platform (CDP) provider for consumer brands, is the choice of design house MillerKnoll to deliver personalized…
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Despite Customer Anger, HP Stands by Its Cartridge Authentication System
By Keith Kirkpatrick March 20, 2023
Maintaining a balance between ensuring customer experience and the need to ensure solid revenue streams is a challenge faced by many organizations. Amid an environment where menu hacks are shared on Twitter to highlight ways to save money by using…
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White House Requests More Than $500 Million for CX Initiatives
- By Alex Gaw March 17, 2023
The White House has submitted a budget proposal for fiscal year 2024 requesting more than $500 million in additional funding to hire personnel and support various CX programs across federal agencies. The proposal, which is in line with the…
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