Sitecore Launches New Cloud-Native CMS for Enterprise-Level Personalized CX
By Alex Gaw October 7, 2021
Sitecore, the San Francisco-based provider of digital experience software, announced on Tuesday a new cloud-native content management system (CMS) that would allow enterprise users to create and deliver personalized experiences. The new CMS,...
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New Report Finds Plenty of Opportunity Exists to Create Richer CX
- By Alex Gaw October 6, 2021
A new report from the CMO Council detailing how to best achieve an ideal customer experience concludes that much room for improvement remains, especially as marketing heads still struggle to articulate a clear-cut CX strategy and grapple with...
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Salesforce Builds Rich Profiles of Its Customers Through New Streaming Platform
- By Alex Gaw September 28, 2021
Using information gleaned from what clients watch on a newly launched streaming platform, Salesforce is building a meticulous profile of its customers to tailor future offerings to them, said company officials. Salesforce used the company’s...
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Study: Over 90% of Organizations Lack Key Capabilities in Their CX Strategies
- By Alex Gaw September 22, 2021
A new study on CX is shedding more light on the extent to which many firms today are ill-equipped to provide a viable CX solution for their customers, despite an awareness of the problem. While 82% of decision-makers identify CX to be a priority...
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Twilio Segment Unveils Developer Toolkit to Craft Distinctive CX
- By Alex Gaw August 24, 2021
Twilio Segment, a customer data platform (CDP) provider, has released a toolkit that the company says allows developers to create and tailor unique CXs intended to deliver greater customer engagement (CE). The Twilio Segment Developer Toolkit...
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Clarifying the CX Alphabet Soup: CRM and CDP
By Keith Kirkpatrick August 18, 2021
Organizations of all types are increasingly investing in software tools used to manage the overall CX. Two of the key software technologies in use today have similar abbreviations, but actually serve distinct purposes, and in many organizations,...
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Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience
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Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies
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