Managing Surges in CX Inquiry Demand
By Keith Kirkpatrick February 2, 2022
In late January, streaming service Spotify found itself in the middle of a conflict between Joe Rogan, the comedian-turned-podcast host, and rock legend Neil Young. Rogan, host of the Joe Rogan Experience, had come under scrutiny for providing a...
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CX in Gaming: Personalization and Customer Relationship Management
By Sherril Hanson January 13, 2022
The COVID-19 pandemic caused the suspension of many in-person sporting events, as well as the temporary shutdown of casinos and other gambling outlets. This spurred a large shift to online gaming. The global online gaming (sports betting/gambling)...
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Insightly Leadership Team Offers CX Advice for Businesses to Succeed in 2022
By Alex Gaw January 6, 2022
Finding businesses to be struggling in managing the customer journey effectively, the executive team of customer relationship management (CRM) software provider Insightly thought it would help organizations address the changing customer landscape...
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Using Social Media to Improve CX
- By Keith Kirkpatrick December 29, 2021
Social media use has become pervasive, with usage cutting across a wide range of demographic segments, geographic regions, and ethnic groups. According to the Digital 2021 October Global Statshot Report published in partnership with We Are Social...
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ChurnZero to Set Up a New Office in Amsterdam
- By Alex Gaw December 23, 2021
ChurnZero, the provider of a cloud-based customer success management platform, is establishing and investing in a new office in Amsterdam that the company hopes will help fast-track its growth worldwide. The new office will support existing...
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Five Questions for Rich Green, Chief Product Officer with SugarCRM
- By Keith Kirkpatrick December 14, 2021
Rich Green, Chief Product Officer, SugarCRM I recently connected with Rich Green, chief product officer (CPO) with SugarCRM, to get this customer relationship management (CRM) industry veteran’s insights into the challenges of integrating AI...
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CX Outsourcing Firm Majorel Enters Croatia and Agrees to Acquire Turkish CX Provider Mayen
- By Alex Gaw December 6, 2021
Majorel, the Luxembourg-based provider of multilingual outsourced CX solutions, has expanded its footprint with the establishment of new operations in Zagreb, Croatia, the company announced on December 2, just 10 days after it signed an agreement...
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Gartner Survey: Most Service and Support Leaders to Advocate Value-Added Customer Service Strategy for 2022
- By Alex Gaw December 2, 2021
A new report from Gartner shows that a majority of customer service and support leaders favor a value-added customer service strategy to grow their business in 2022, representing a significant shift from the once-prevalent mindset that customer...
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Customer Success Teams Help Build Meaningful Customer Engagement
- By Keith Kirkpatrick November 30, 2021
Customer success is defined as “a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company sustainable proven value,” by the The Customer Success Association. But for most organizations,...
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Salesforce Report: Rising Shopper Expectations Put Pressure on Brands and Retailers to Redefine Customer Engagement Strategies
- By Alex Gaw November 22, 2021
A new report from leading customer relationship manager (CRM) platform provider Salesforce sheds light on how COVID-19 permanently upended shopping for consumers and brands alike, raising shopper expectations in significant ways, while dramatically...
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Customer Relationship Management in Travel & Hospitality
- By Sherril Hanson November 19, 2021
Customer relationship management (CRM) is one of the key functional areas in the CX landscape. The use of CRM systems offers benefits in any industry, enabling the tracking of customer interactions and information, eliminating manual activities,...
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B2B Personalization for CX Vendors
- By Keith Kirkpatrick November 16, 2021
One of the key strategies used by business-to-consumer (B2C) companies to improve CX is to personalize each interaction. By capturing and using customer journey data, companies can provide a more personalized experience across marketing, sales, and...
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Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience
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Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies
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