Salesforce Builds Rich Profiles of Its Customers Through New Streaming Platform
By Alex Gaw September 28, 2021
Using information gleaned from what clients watch on a newly launched streaming platform, Salesforce is building a meticulous profile of its customers to tailor future offerings to them, said company officials. Salesforce used the company’s...
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CRM Software Firm Optimove Secures New $75 Million Investment Round
- By Alex Gaw September 27, 2021
Optimove, the privately held developer of web-based marketing and analysis software from Israel, announced on September 27 that it had secured an investment of $75 million in a new funding round, the company announced on its website. The capital...
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Growth Equity Firm Volition Capital Adopts No-Code Platform from Creatio
- By Alex Gaw September 16, 2021
Hoping to boost efficiency by automating workflows related to customer resource management (CRM), growth equity firm Volition Capital turned to global software company Creatio and its no-code platform for help. This is the account told by...
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Delivering a Great B2B Customer Experience
By Keith Kirkpatrick September 15, 2021
Providing an excellent CX has become a point of focus for business-to-consumer (B2C) organizations, across a wide range of industries, from airlines and retail to utility companies. The focus on B2C customers makes sense; today’s consumers can...
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Clarifying the CX Alphabet Soup: CRM and CDP
- By Keith Kirkpatrick August 18, 2021
Organizations of all types are increasingly investing in software tools used to manage the overall CX. Two of the key software technologies in use today have similar abbreviations, but actually serve distinct purposes, and in many organizations,...
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Jens Oberbeck Named to New Executive Post at CRM Platform Pipedrive
- By Alex Gaw August 11, 2021
Jens Oberbeck, a veteran in the sales and digital marketing world, is the new vice president of sales at Pipedrive, the New York City-based creator of the customer relationship management (CRM) tool and platform of the same name, according to an...
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AI-Focused Firms Fuel Numerous CX Acquisitions This Year
- By Alex Gaw August 11, 2021
A number of consolidations continue to occur in the CX industry, with companies specializing in artificial intelligence (AI) forming many targeted acquisitions this year. The buyouts are sending a clear message, analysts say: first, that the CX...
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Merger and Acquisition Activity in the CX Market is Unabated through the COVID-19 Pandemic
By Sherril Hanson July 6, 2021
Merger and acquisition (M&A) activity in the CX space has continued at a good clip over the past 2+ years and shows no signs of slowing. Consolidation continues in this market as companies seek to both deepen their current offerings and expand...
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