New Report Finds Plenty of Opportunity Exists to Create Richer CX
By Alex Gaw October 6, 2021
A new report from the CMO Council detailing how to best achieve an ideal customer experience concludes that much room for improvement remains, especially as marketing heads still struggle to articulate a clear-cut CX strategy and grapple with...
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Report: Great Resignation Occurring Because of Employee Burnout and Disaffection
- By Alex Gaw October 5, 2021
Feeling burned out and underappreciated, employees left their jobs in droves this year, with more than a quarter of dissatisfied workers quitting even without having a new job lined up, a new research report from employee experience (EX) platform...
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Contactless Trends in Hospitality that Improve CX and Calm COVID-19-Weary Nerves
By Sherril Hanson September 27, 2021
The hospitality industry was already working to implement more contactless technologies pre-COVID-19, but the pandemic accelerated many rollouts and pushed trials to implementations. Hotels are experimenting with limited front desk staff, virtual...
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Consumers Likely to Shop with Brands that Understand Them This Holiday Season
- By Alex Gaw September 22, 2021
New research about shopping for the upcoming holiday season reveals that consumers are more likely to stick with brands that personalize their offers and show an understanding of their needs. Consumers are also adjusting their behavior by starting...
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Study: Over 90% of Organizations Lack Key Capabilities in Their CX Strategies
- By Alex Gaw September 22, 2021
A new study on CX is shedding more light on the extent to which many firms today are ill-equipped to provide a viable CX solution for their customers, despite an awareness of the problem. While 82% of decision-makers identify CX to be a priority...
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ASAPP Report: Why Turnover of US Contact Center Agents Is So High
- By Alex Gaw September 17, 2021
A new report from ASAPP, the research-based provider of artificial intelligence (AI) software, identifies three major themes associated with the high turnover of US contact center agents and their corollary impact on the worldwide CX...
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Delivering a Great B2B Customer Experience
By Keith Kirkpatrick September 15, 2021
Providing an excellent CX has become a point of focus for business-to-consumer (B2C) organizations, across a wide range of industries, from airlines and retail to utility companies. The focus on B2C customers makes sense; today’s consumers can...
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Empowering Customers to Become Evangelists
- By Keith Kirkpatrick September 9, 2021
A significant amount of attention in the CX community has been placed on driving excellent CX, so that customers are satisfied and feel more loyal to the organization. While increasing the number of loyal customers can help reduce some marketing...
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Report Findings: Consumers Today Are Largely Unexcited by Brands
- By Alex Gaw August 25, 2021
A new survey on customer expectations reveals that companies can no longer separate their product from the customer experience they offer, and that low customer expectations signal fresh opportunities for businesses to find a new approach to...
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New Gartner Survey Identifies Six Gaps Critical to Future Employee Experience
- By Alex Gaw August 20, 2021
A new study from Gartner says that a troubling gap in perception is emerging between executives and employees on areas such as flexible work practices and trustworthiness—issues that could significantly affect employee work strategies in the...
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