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Generative AI for personalized marketing and commerce

Salesforce Unveils Marketing GPT & Commerce GPT for End-to-End Personalization

The News: Salesforce announced on June 7 at Connections its latest generative AI product offerings, Marketing GPT and Commerce GPT. The two products combine generative AI technology with trusted, real-time data from Data Cloud,...

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Generative AI for CX management

Sprinklr AI+ Unifies Its Proprietary AI with Generative AI from OpenAI

The News: Sprinklr announced late last month the launch of Sprinklr AI+, its new AI offering that unifies proprietary AI from Sprinklr via generative capabilities powered by an enterprise API integration with OpenAI. The combination of the two...

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Enterprise automation using AI

Automation Anywhere Launches Generative AI Tools

The News: Automation Anywhere, a cloud native intelligent automation vendor, announced on June 1 that it had infused generative AI across its Automation Success Platform. The company highlighted three specific product announcements that...

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Customer care through social media

Customer Care Questions Drive Significant Engagement with Social Media Platforms

The News: Communicating with brands on social media platforms has become a preferred strategy for many consumers, according to the results of a recent Khoros survey that included more than 1,300 respondents who indicated they had tweeted...

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AI-powered virtual assistant

Nexthink Assist Launched to Support Digital Employee Experience

The News: Digital employee experience (DEX) management provider Nexthink has introduced Nexthink Assist, a virtual assistant that leverages AI to help resource-constrained and overloaded IT teams address problems faster and more easily. This new...

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Contact center as a service

Five9 Accelerating Its Push Into the Enterprise Market

The News: Five9 underscored its strong financial results posted during its Q1 2023 earnings period during an analyst briefing on May 25. The CCaaS vendor reported $218.4 million in revenue for the first quarter, a 20% increase above the $182.8...

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Community-based customer support

Driving Customer Success Through an Open, Transparent Zapier Community

The News:    Zapier, a provider of automation and integration tools that allow organizations to connect to more than 5,000 applications, has focused its efforts on providing information, education, and tips to its user base through...

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Consumer preferences for digital travel booking experiences

Booking a Trip? The Digital Experience Matters

The News: Digital experience analytics provider Glassbox released research demonstrating how small friction points will cause customers to walk away from a brand’s digital experience and move on to a different one. According to the research,...

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Healthcare patient experience

Personalization and Deep Understanding Need to Be at the Heart of Patient Experience

Dr. Adrienne Boissy, Chief Medical Officer, Qualtrics The field of experience management covers not just customer and employee experience, but other categories that are not quite the same as being labeled a “customer” or “consumer,” such...

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Luxury customer experience

Developing Enhanced Experiences and Services to Retain Luxury Customers

The News: The Luxury Institute issued a white paper in April 2023 focused on the myths surrounding the definition of luxury and high-net worth (HNW) and ultra-high-net worth (UHNW) customers. The myths revolved around the commonly held beliefs...

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CX surveys and research studies

New CX Research from Deloitte Digital, UserTesting, Vonage, Alchemer, and Balto

Deloitte Digital: Contact Center Operations Are Changing, and Leaders Are Being Responsive New realities are driving the transformation of contact center operations, and service organizations are building new pathways toward better service...

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Cloud-based employee experience platform

Genesys Broadens Experience Reach with the Cloud EX Launch

The News: Global experience orchestration provider Genesys has introduced Genesys Cloud EX, a solution focused on supporting employees within and beyond the contact center with AI-driven workforce forecasting and scheduling, gamification and...

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Latest Research

Employee Experience

Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies

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CX in the Healthcare Industry

Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts

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CX Market Forecasts

Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience

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Customer Insights & Feedback

Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies

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