
- By Sherril Hanson
Senior Analyst - December 1, 2021
MOUNTAIN VIEW, Calif., Dec. 1, 2021 /PRNewswire/ — Treasure Data™, the leading enterprise customer data platform (CDP), today announced its CDP for Service offering is now available on Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees and optimize their workforce.
Treasure Data’s CDP for Service app provides a centralized location for customer data that can be sent directly to the Genesys Cloud CX™. The data integration — which includes Genesys Cloud Chat, Genesys Cloud Email, and Genesys Cloud Phone Calls — enables agents to have more engaging, personalized conversations with end-customers. In alignment with findings from McKinsey & Company, this allows businesses to overcome traditional silos and develop closer interactions between marketing and sales-channel teams for improved customer engagement.
“With the right data and suggestions at-hand, the contact center can be a key revenue generator by equipping agents to upsell customers in conversations and deepen the overall relationship,” said Thomas Kurian, head of new markets at Treasure Data. “We’re pleased to grow our relationship with Genesys. AppFoundry is the ideal marketplace for Treasure Data to expand its footprint among contact centers and improve the quality of customer interactions across all touchpoints.”
No matter how complex, Treasure Data can unify data from everywhere to put customers at the center of everything. Beyond the benefit to customer experiences, agents’ capabilities benefit in a number of ways:
- AI-Driven, Real-time Agent Assist: Enable agents with access to real-time customer profile information for individually-tailored recommendations.
- Unified Customer View: Empower agents to have more personalized, engaging conversations with end-customers across all channels, including phone, mobile messaging, online chat or email.
- Intelligent Routing: Allow contact center platforms to route support tickets to the right agent using Treasure Data’s recommendation engine.
Treasure Data’s CDP for Service is the only independent customer data platform available on the Genesys AppFoundry. To learn more about specific features and benefits, visit the Treasure Data AppFoundry listing or Treasure Data’s CDP for Service solution page.
About Treasure Data
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Trusted by leading companies around the world, Treasure Data customers span the Fortune 500 and Global 2000 enterprises. To learn more, visit www.treasuredata.com.
Latest Research
Employee Experience
Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies
CX in the Healthcare Industry
Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts
CX Market Forecasts
Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience
Upcoming Events
Featured Articles
Announcements from Verint Engage 2023
By Sherril Hanson June 21, 2023
Engage 2023, Verint’s event focused on The Art of Innovation, was the platform for several new product introductions. Openness, AI, and Automation were top themes. “It’s not about technology, but transforming technology into business…
Read More
5 Questions with Ellen Loeshelle, Qualtrics Director of Product Management, Intelligence Platform
By Sherril Hanson June 19, 2023
I recently spoke with Ellen Loeshelle, Director of Product Management, Intelligence Platform, at Qualtrics to hear more about how Qualtrics already has been using AI, its plans for the future, and the need to keep focused on usability. Can you…
Read More
Despite a Rise in AI in CX, People Still Prefer to Interact with Humans
By Keith Kirkpatrick June 16, 2023
The News: Despite research illustrating that consumers have confidence in AI as a tool for transforming their customer experiences, research conducted by Savanta and unveiled at PegaWorld iNspire found that most people still prefer to interact…
Read More
New CX Research from Northridge, CX Live, Jitterbit, Telus International, and Airship
By Alex Gaw June 15, 2023
Northridge Group: Consumers Less Happy with Service than Businesses Think Featuring insights aimed at helping businesses to benchmark and improve their customer service, the report also notes that chatting with an agent…
Read MoreEducational Resources
CX Technology Guide 2023
The second edition of The Futurum Group’s CX Technology Guide is a free resource and has been designed to serve Customer Experience practitioners around the world, providing them with a comprehensive overview and technology roadmap for the CX software and services landscape.
Read More
Your Secret Weapon for Customer Retention and Expansion
The CX Innovator Series Report is an invaluable free resource for Customer Experience leaders and professionals who oversee CX initiatives.
Read More
CX Innovator Series Report
The CX Innovator Series Report is an invaluable free resource for Customer Experience leaders and professionals who oversee CX initiatives.
Read More
Amdocs From the Show Floor: MWC 2023
In this edition of Dash Network From the Show Floor at Mobile World Congress 2023, Clint Wheelock is joined by Smadar Kirstein, Director of Product Marketing, Digital Experience at Amdocs for a conversation about key challenges and…
Read More