Learn More

Priya Vijayarajendran to Join ASAPP as Chief Technology Officer

The Microsoft AI Leader Brings Vast Experience to Her New Role

  • Share

Priya Vijayarajendran, the prominent artificial intelligence (AI) executive who led data and artificial intelligence (AI) initiatives at Microsoft, is joining ASAPP as chief technology officer (CTO) effective March 1.

At ASAPP, Vijayarajendran will join an executive team that includes Ryan McDonald, ASAPP chief scientist, and Tim Stone, who holds concurrent positions at ASAPP as chief operating officer (COO) and chief financial officer (CFO). Both were hired during the past year from high-profile jobs elsewhere—McDonald as research scientist from Google, and Stone as CFO from Ford.

Priya Vijayarajendran, New CTO at ASAPP

ASAPP founder and CEO Gustavo Sapoznik expressed delight at the prospect of Vijayarajendran joining his team. “At ASAPP, we believe that everything we do is a result of the people we have on our team. Given that the vast majority of our people work in our technology team, the individual leading that team serves a critically important role,” Sapoznik said. “I’m thrilled to have Priya, who has a tremendous amount of experience leading teams that build transformational software, join our team as our new CTO.”

Passion at the Core

Vijayarajendran is currently vice president of Microsoft’s Worldwide Data and AI Business, a division that consists of Microsoft’s Azure Data, AI/Machine Learning, Internet of Things (IoT), and SQL Server products. In her present capacity, Vijayarajendran is responsible for driving the end-to-end business, sales, partner, and go-to market strategy and product leadership across Microsoft’s worldwide commercial business and global sales and marketing organization. She also manages the data and AI global blackbelt teams at Microsoft. Prior to her work at Microsoft, Vijayarajendran spent nearly 17 years at German enterprise resource software (ERP) behemoth SAP.

In making the move to ASAPP, Vijayarajendran is profuse with her thanks for Microsoft and says she is leaving with a “treasure chest of memories and lessons.” At the same time, the new work that awaits her at ASAPP fills her with excitement, as she returns to her engineering roots.

“I am a firm believer in pursuing one’s passion and beliefs,” Vijayarajendran said. “I am a technologist at heart and passionately believe in artificial intelligence that is designed to augment human capabilities. The opportunity to lead engineering as ASAPP CTO provides the challenge again to build something that I know is going to make a lasting impact on the future of work.”

ASAPP: AI as Foundation for Research

Headquartered in New York City, ASAPP is an AI-research-based firm focused on CX. The privately held organization offers a customer experience platform (CXP) that gathers insights on the optimal way agents assist customers and offers automation across any channel. The company lays emphasis on AI, leveraging AI-native technology, machine learning (ML), natural language processing (NLP), and self-learning engines.

Since its founding in 2014, the company has attracted additional financing from various notable investors, including John Doerr, March Capital, JC2 Ventures, Fidelity Investments, Dragoneer Investment Group, and Telstra Ventures. Last year, the research firm announced partnerships with global consulting firm EY and digital outsourcing services provider TaskUs, while also cementing deals with DISH Network, JetBlue, and American Airlines.

The most recent infusion of new capital for ASAPP came in May 2021 during a Series C funding round, which raised $180 million. ASAPP total funding today stands at approximately $400 million.

Latest Research

Employee Experience

Employee Experience

Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies

CX in the Healthcare Industry

CX in the Healthcare Industry

Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts

CX Market Forecasts

Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience

Customer Insights & Feedback

Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies

Related Articles

Auto authentication using multi-factor authentication and biometrics

Auto-Authentication Techniques to Save Time and Improve CX

Using multi-factor authentication and biometrics, in place of traditional account verification, can reduce friction in customer service.

Read More
Contact Center partnerships and product launches

Broadvoice, Genesys, AWS, Google Cloud, and More Announce Contact Center News

Broadvoice Introduces CCaaS Platform in North America Broadvoice has announced the launch of the GoContact omnichannel cloud contact center solution for business customers in North America. Broadvoice acquired GoContact in July 2021, and…

Read More
Contact center news and announcements

Contact Center News from Aisera, Genesys, NICE, Five9, LivePerson, and Zoho

Aisera Integrates Its Service Experience Solution with Zendesk’s Sunshine Platform Aisera has announced its service experience solution is now available via a new app integration on Zendesk’s Sunshine Conversations Marketplaces. Customers of…

Read More
Virtual customer support

Virtual CX Will Become a Mainstream Frontline Support Channel by 2028

Customer support provided or obtained through virtual environments will grow within the next five years as virtual interactions join traditional and digital frontline-support channels, according to new research from UK cloud communications provider…

Read More
more related articles