Learn More
Customer intelligence

Enterpret Launches to Support Customer Feedback Intelligence

With $4.3 Million in Funding, New Startup Helps Analyze Customer Feedback at Scale

  • Share

Enterpret, a new company in the customer insights and feedback segment has launched, buoyed by a $4.3 million seed round led by Kleiner Perkins, with participation from Sequoia Capital India, Unusual Ventures, and angel investors. With offices in San Francisco, California and Bengaluru, Karnataka, India, Enterpret is focused on taking the rapidly increasing amounts of data coming in from multiple channels and using natural language processing (NLP), machine learning (ML), analytics, and data visualization to “continuously learn about our customer’s most critical pain points and solve them.”

Enterpret launched in beta about 8 months ago and early adopters include Notion, Cameo, InVideo and Loom. According to Varun Sharma, Enterpret’s co-founder, “The number of channels that companies interact with customers has expanded to include apps, social media, in-app chat services, and the new hot thing of community like Discord and Slack. The people building the products want to know what people like and don’t like, get the curated feedback, but never actually learn from customer feedback. That’s very hard to quantify because it is not a direct query or feedback.”

The company’s engine behind its analytics leverages a proprietary unsupervised ML approach, which allows the company to dynamically update any customer feedback schema from raw text. Use cases identified by Enterpret include:

  • Prioritizing product roadmaps
  • Answering the “why” behind the “what”
  • Iterate quickly after product launches
  • Validate hypotheses for growth experiments
  • Respond to product quality issues faster

Enterpret is entering a sweet spot in the customer insights and feedback space, with Dash Research identifying the move to digital and the resultant number of channels and feedback sources as a main driver in the adoption of these CX technologies. The digital transformation was occurring even before COVID-19, but the pandemic layered more urgency onto this transition, as more consumers used digital channels with higher frequency than ever before. Shopping behaviors were altered, as face-to-face interactions became less common. People increasingly researched, shopped, and communicated on the web, mobile, or other digital channels. Additionally, the support channel types customers access have grown and the number of technologies used to offer unsolicited feedback or respond to requested feedback have also exploded. Solutions that help companies parse through the data needed to feed into strong CX programs are critical.

Latest Research

Employee Experience

Employee Experience

Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies

CX in the Healthcare Industry

CX in the Healthcare Industry

Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts

CX Market Forecasts

Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience

Customer Insights & Feedback

Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies

Related Articles

Customer Insights and Feedback product and partnership announcements

Insights and Feedback News: Gainsight, Lexalytics, Productboard, Qualtrics, Review Trackers, SkyTeam

Customer Insights & Feedback market sector updates: product launches and enhancements, partnerships, and investment news.

Read More
Digital infrastructure for CX

Fewer Than 1 in 7 Marketers Possess Digital Infrastructure Needed to
Develop Hybrid CX

Not many companies have succeeded in the digital transformation necessary to achieve successful hybrid CX, and fewer than 1 in 7 marketers say they have a digital infrastructure to deliver mature hybrid models, according to a new study from the CMO…

Read More
Customer insights and feedback roundup

CX Insights and Feedback News from Chatmeter, Momentive, Qualtrics, SANDSIV, Tattle, and Uberall

Chatmeter Enhances Platform Chatmeter announced additional features for its marketing and online reputation management platform designed to improve customer loyalty and enable real-time CX responsiveness. Actions and enhancements…

Read More
Customer Trust

Maintaining and Building Customer Trust in the Face of an Economic Downturn

A lot is being written on how the potential economic recession will affect companies and the customers that interact with them. Layoffs in the tech sector continue, and are inundating the news cycle. Companies will need to pay close attention to…

Read More
More related articles