Boston Mutual Life Insurance Company has created a new department that will align technology and service in one integrated area to support the life insurance carrier’s emphasis and focus on CX.

The new department, to be called Customer Experience, Innovation, Projects & Technology Strategic Business Center (SBC), combines previously existing departments, including the Strategic Project Management Office (SPMO), Innovation Lab, Operations, and Information Technology. Jennifer Helms, executive vice president (EVP), will lead the reconstituted group, overseeing both technology and customer service areas for a stronger alignment of the teams.

Paul A. Quaranto, Jr., chairman, CEO and president, says the new department holds up Boston Mutual’s strategic growth plans and maintains the company’s focus on its capabilities in response to the changing needs of the market. “The new department reinforces our ongoing efforts to deploy people to a personalized, enhanced CX and technology to the process,” says Quaranto. “I’m looking forward to building upon the foundation we have built here for years to come.”

To support Boston Mutual’s CX focus, the new department hopes to produce a more streamlined customer journey from end to end while also enhancing CX overall.

Helms, the new department head, says adopting a customer-centric viewpoint with an eye toward the future presents an exciting opportunity for the team. The freshly integrated department includes employees based in Boston Mutual’s two corporate offices, located in Canton, Massachusetts, and in Omaha, Nebraska.