Service providers everywhere are under pressure to transform their customer experiences but tackling this in a post-M&A scenario is even more challenging. When Three Ireland acquired O2 Ireland, they recognized that rebranding on its own was not enough so they decided to undergo a major business support system (BSS) consolidation and reinvent their customer experience at the same time. Their vision was to create a personalized and predictive digital-first omnichannel experience for business and retail customers. Download the TM Forum Case Study below to learn more.
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