Learn More
Customer experience technology partnership

QuestionPro Partners with Acquis Cortico-X

Collaboration Brings Promise of Strategic Advisory Services and New CX-Related Products

  • Share

QuestionPro and Acquis Cortico-X announced a collaboration to offer products and strategic services aimed at helping companies measure, discern insights, and take action from their data.

Acquis Cortico-X is the experience transformation arm of Acquis Consulting Group, a boutique management consultancy that helps clients and technology companies drive digital transformation. The firm doubled down on its experience practice, naming former PwC partner Sujay Saha as President of Cortico-X in March 2022.

QuestionPro, meanwhile, offers products for surveying, as well as CX management software and employee experience solutions.

According to the partners, they will be developing a suite of branded and white-labeled products that combine QuestionPro’s tools and services with Cortico-X’s experience in leveraging insights for business transformation. QuestionPro CEO Vivek Bhaskaran says, “If, as they say, the customer is the brand. In this digital world, it’s possible to know exactly how your customers feel about you–and your competitors. Now, more than ever, businesses must constantly listen and learn from their customers and the marketplace. We’ll provide the listening, and Cortico-X will provide the learning.” 

One interesting point is that the companies are already working on a customer journey-focused experience assessment and a competitive benchmarking tool. The ability to tie in feedback and data to specific touchpoints in a customer journey is an important one as companies look for ways to remove friction points and respond to issues or concerns more expediently. QuestionPro and Cortico-X are also working on a product will enable an organization’s experience-centered continuous improvement function.

“Attempts at transformation based on anything other than hard data are doomed to fail,” says Sujay Saha. “QuestionPro’s CX platform combined with their research panels and sentiment analysis produces remarkably rich datasets, serving as the foundation for any new product development or business transformation project.” 

This data- focused partnership trends well with some of the insights and conclusions in Dash Research’s recently published Customer Insights & Feedback report. Many companies struggle to move beyond data collection; however, data collection only gets companies part of the way there in truly understanding the highs, lows, and emotions of a customer journey. It is what is done with the data that will set company end users apart, and be a critical factor in a positive ongoing customer relationship.

Latest Research

Employee Experience

Employee Experience

Market Drivers and Barriers, Market Sizing and Forecasts, and Case Studies

CX in the Healthcare Industry

CX in the Healthcare Industry

Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts

CX Market Forecasts

Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience

Customer Insights & Feedback

Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies

Related Articles

Customer Insights and Feedback product and partnership announcements

Insights and Feedback News: Gainsight, Lexalytics, Productboard, Qualtrics, Review Trackers, SkyTeam

Customer Insights & Feedback market sector updates: product launches and enhancements, partnerships, and investment news.

Read More
Digital infrastructure for CX

Fewer Than 1 in 7 Marketers Possess Digital Infrastructure Needed to
Develop Hybrid CX

Not many companies have succeeded in the digital transformation necessary to achieve successful hybrid CX, and fewer than 1 in 7 marketers say they have a digital infrastructure to deliver mature hybrid models, according to a new study from the CMO…

Read More
Customer insights and feedback roundup

CX Insights and Feedback News from Chatmeter, Momentive, Qualtrics, SANDSIV, Tattle, and Uberall

Chatmeter Enhances Platform Chatmeter announced additional features for its marketing and online reputation management platform designed to improve customer loyalty and enable real-time CX responsiveness. Actions and enhancements…

Read More
Customer Trust

Maintaining and Building Customer Trust in the Face of an Economic Downturn

A lot is being written on how the potential economic recession will affect companies and the customers that interact with them. Layoffs in the tech sector continue, and are inundating the news cycle. Companies will need to pay close attention to…

Read More
More related articles