The CX and employee experience (EX) sectors have been dynamic ones in terms of merger and acquisition (M&A) activity over the past few years, with companies looking to ensure they have a play in multiple technology segments and can provide a deep bench of offerings.

Kazoo, a provider of an integrated EX platform, with offices in Austin and Chicago, acquired WorkTango this week, in a move that will flesh out the employee survey and people analytics capabilities of its multi-faceted platform. Toronto-based WorkTango offers a research-backed approach to employee feedback, which results in real-time insights across an entire employee journey. Prior to the acquisition, Kazoo already had comprehensive EX capabilities, which included solutions for Goals and Objectives & Key Results (OKRs), Recognition & Rewards, Conversations (which focuses on more frequent and effective one-on-one performance review conversations), Feedback, and Incentives. According to a blog post, the WorkTango acquisition will specifically expand its employee listening solution to:

1. Gather employee feedback via configurable templates
2. Intelligently analyze the data in automated dashboards
3. Recommend next steps for people leaders based on those insights

WorkTango also brings expertise in data, analytics, and artificial intelligence (AI) that can be used across the platform to build a broader picture employees’ day to day experiences. According to Patrick Manzo, CEO of Kazoo, “Over the last two years, the nature of work has dramatically changed, and this acquisition comes at a pivotal time as companies focus on their people more than ever. Our companies share a singular vision for making work better for more people, regardless of where they work. By leveraging the best of both companies’ technology and talent, this acquisition gives our customers a better pulse on employee expectations and experiences, and allows them to use those insights to drive greater engagement and ultimately achieve better business results.”

Rob Catalano, co-founder of WorkTango adds, “Joining forces with Kazoo and bringing our passionate teams together provides our customers with greater value and better service amid the ever-evolving workplace. Together, we’re offering the market a best in class solution for creating phenomenal employee experiences and an environment where everyone can thrive. We built WorkTango with a passion to improve (work) lives, and this next step in our journey helps us live our passion at a broader scale.” The combined companies will be working to fully integrate teams and technology, and will be operating their platforms separately for the time being. United, the two companies will be supporting more than 1,000 customers around the world, including Kia of North America, Logic Monitor, the Brooklyn Nets, and Bluetooth.