Building the World's Largest Community of CX Professionals

Learn More

Customer Experience and Customer Engagement Market to Surpass $100 Billion in Annual Worldwide Revenue by 2026

Global CX and CE Software Revenue Will Recover to 2019 Levels in 2022, With a Substantial Growth Trajectory in the Years to Follow

  • Share

Customer experience (CX) and customer engagement (CE) initiatives continue to be a major priority for organizations around the world, especially in light of the significant changes and disruptions to customer relationships that emerged as a result of the COVID-19 pandemic. According to a new report from Dash Research, this level of focus is leading to brisk growth in the market for CX/CE technology platforms.

“While CX improvements are largely driven by organizational change management, software is increasingly being used to support these initiatives by managing and making available the plethora of customer data that is captured and aggregated from a variety of sources,” says principal analyst Keith Kirkpatrick. He adds that some of the key drivers of market growth include pandemic-related shutdowns and reopening, increased focus on omnichannel customer interaction capabilities, the rise of customer centricity, and the elimination of functional silos within organizations.

Dash Research forecasts that global CX/CE revenue will increase from $63.6 billion in 2021 to $100.3 billion by 2026. The market size experienced a 13.5% decline between 2019 and 2020 due to economic effects of the COVID-19 pandemic, but spending has recovered in 2021 and is projected to reach 2019 levels again by the end of 2022.

The market intelligence firm forecasts that the top 5 industries in terms of CX/CE spending between 2021 and 2026 will be as follows:

  1. Telecommunications
  2. Healthcare
  3. Financial Services & Insurance
  4. Retail
  5. Government/Public Sector

Dash Research’s report, “CX Market Forecasts”, includes a detailed market sizing and forecast model that focuses on the business-to-business (B2B) and business-to-consumer (B2C) software and services opportunity related to CX and CE. The forecast is split into a variety of segments, based on the world region in which the solution is used, the offering itself, functional area, and industry. The impact of the COVID-19 pandemic, the market drivers and barriers, and insights into four industries that are driving the market spending are discussed in the report, along with recommendations for both end users and vendors. An Executive Summary of the report is available for free download on the firm’s website.

About Dash Research

Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700.

Latest Research

CX in the Healthcare Industry

CX in the Healthcare Industry

Patient Experience Management and Patient Engagement: Best Practices, Key Market Trends, Case Studies, and Market Forecasts

CX Market Forecasts

Customer Data & Analytics, Customer Relationship Management, Contact Center, Personalization & Optimization, Customer Data Platforms, Customer Insights & Feedback, and Employee Experience

Customer Insights & Feedback

Market Drivers and Barriers, Key Industry Players, Market Sizing and Forecasts, and Case Studies

Upcoming Events

Webinar A Dash Network Editorial Webinar

Leveraging Technology to Improve CX

Live Webinar – August 30, 2022 @ 12:00pm EDT
  • Keith Kirkpatrick
  • Clint Wheelock
Industry Events Design & Innovation

Design Thinking

September 26-28, 2022, Austin, TX

Featured Articles

CX customer wins and case studies

Customer Wins for Pegasystems, MeBeBot, Algonomy, DigitalWell, Centrical, TTEC Digital

Pegasystems Deploys Financial Services Software at First Federal Credit Union Pegasystems, the provider of a low-code software platform headquartered in Cambridge, Massachusetts, is reporting success in the deployment of its artificial…

Read More
Employee wellbeing and employee experience

Focus on Wellbeing Is Core to Employee Experience

The massive shifts caused by the Covid-19 pandemic have been deeply felt across all industries and at every department level within B2C and B2B companies. The effect on the global workforce has been profound, with companies around the world…

Read More
Customer data platforms

Leveraging CDPs to Turn Customer Data into Action

Customer data platforms (CDPs) are software applications that are designed to consolidate and manage customer data across all touchpoints to provide a unified view of the customer and their entire journey. They are designed to help organizations…

Read More
Social listening for better customer experience

How Social Listening Can Improve CX

Capturing customer feedback through surveys can be extremely useful, particularly when detailed information is provided immediately after an interaction has taken place. But many insights and details about a product, service or brand may not…

Read More

Educational Resources

CX Technology Guide

Dash Network’s inaugural edition of the CX Technology Guide is an invaluable free resource for Customer Experience practitioners and professionals exploring the CX technology landscape. The primary objective of the guide is to demystify CX…

Read More

Welcome To Dash Network

An animated video showcasing Dash Network’s vision and mission, as an integrated B2B research, events, and digital news media platform focused on the best business practices and technology solutions for the global Customer Experience market.

Read More

Feedback Needs to Create Action

This case study showcases how Amdocs leverages Alchemer for its global Voice of the Customer program. Benefits include increased response rate and engagement, and savings on Total Cost of Ownership. Download the case study below to learn more….

Read More

Elevating Engagement in Healthcare During a Pandemic

This case study showcases how healthcare providers can increase communication and understanding between leaders and employees, and improve overall employee engagement with the DaysToHappy platform. Download the case study below to learn more….

Read More