Merkle B2B Integrates gyro and Merkle|DWA to Create a Full-Service CX Management Offering
By Alex Gaw January 25, 2022
Customer experience management (CXM) company Merkle Inc. is retiring the individual brand names of business-to-business (B2B) agencies gyro and Merkle|DWA, formally integrating the two specialist media and creative firms into the global media and...
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Medallia Announces Acquisition of UK Journey Orchestration Firm Thunderhead
- By Alex Gaw January 21, 2022
Medallia, the San Francisco-based CX and employee experience (EX) specialist firm, is set to acquire the UK’s Thunderhead in a strategy aimed at serving the customer journey needs of enterprise technology firms. The provider of software and...
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Digital Agency LaneTerralever to Acquire Marketing Firm Convince & Convert
- By Alex Gaw January 14, 2022
LaneTerralever, the digital marketing and branding agency, is acquiring content marketing firm Convince & Convert, with both joining forces to offer a comprehensive suite of CX services under a new umbrella collective to be called Experience...
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Activist Investor Jana Partners Calls for Zendesk to Abandon Acquisition of Momentive Global
- By Alex Gaw January 7, 2022
Activist investor Jana Partners is putting pressure on CX software solutions provider Zendesk to call off its proposed acquisition of Momentive Global, the company formerly known as SurveyMonkey, objecting vociferously to a deal that it said...
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Clarivate Acquires Patient Connect to Address Increasing Need for Global Personalized Data
- By Alex Gaw January 3, 2022
Clarivate, the London-based information services and analytics company, has acquired Patient Connect, a fellow UK-based firm and international provider of patient engagement solutions, in a union that will help life science companies understand...
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Concentrix Closes $1.6 Billion Acquisition of PK
- By Alex Gaw December 30, 2021
Concentrix Corp., the CX services and technologies firm, has closed its billion-dollar acquisition of global CX digital design and engineering firm PK, and the integration process of the two CX providers is now underway, Concentrix announced in a...
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Mastercard to Acquire CX Personalization Firm Dynamic Yield
- By Alex Gaw December 29, 2021
Global payment network processor Mastercard will acquire personalization platform provider Dynamic Yield from McDonald's to enable the global payment network processor to provide its clients with ways to serve better CX. “Mastercard plays a...
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Adobe Finishes 4Q with Record Revenues
- By Alex Gaw December 20, 2021
Adobe reported record revenues for its 4Q period ending December 3, with the company’s Digital Media segment hitting the $3 billion mark for the first time alongside Adobe’s first-ever $1 billion quarter for its Digital Experience...
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CX Acquisitions Abound During Early December
- By Alex Gaw December 9, 2021
Tech Mahindra Acquires Activus Tech Mahindra, a key provider from India of information technology (IT) and business process outsourcing (BPO) services, announced on December 3 that it was acquiring Orlando, Florida-based Activus...
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Ericsson to Acquire Vonage for $6.2 Billion
- By Alex Gaw December 3, 2021
Ericsson, the Swedish telecom equipment maker and a leading provider of 5G networking equipment in the US, has entered into an agreement to buy Vonage, the cloud communications provider based in New Jersey, for $6.2 billion in cash. The...
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CX Services Specialist Concentrix to Acquire CX Design Engineering Firm PK
- By Alex Gaw December 1, 2021
Concentrix Corp., the California-based business services company specializing in CX services and technologies, is set to acquire global CX design engineering firm PK in an investment deal valued at approximately $1.6 billion. The deal will also...
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Accenture to Buy CX Specialist Firm Tambourine
- By Alex Gaw November 29, 2021
Global professional services giant Accenture has inked a deal to acquire Tokyo-based Tambourine, an e-commerce CX specialist agency with capabilities in cloud-based technologies. Tambourine will become part of Accenture Interactive, Accenture’s...
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